Service. Equals. Sales.
How customers become fans for life.


Nowadays, your customers demand more for their money (and their data) than ever before. Better products and even lower prices alone won’t lead to permanent customer loyalty. ‘Digital’ alone is also no guarantee of success. The customer-oriented approach works differently today: Customer service is the new sales strategy. Carsten K. Rath shows you how to achieve sustainable growth: Service Excellence.

Lecture content

The well-informed, digital customer connects with all brands and comes out on top. He has new demands, which change everything. You won’t get anywhere in the long-term with offers, discounts and me-too products. Whoever wins customers merely based on the price will again lose them the same way; the price.

A company’s success now depends on the ‘how’ and no longer on the ‘what’. Since products and services are becoming more and more similar, the best sales strategy lies in focusing on how we can meet the needs of our customers – on and offline. Success lies in close customer contact.

The sterile target groups of the past will consequently not be good enough: Today, customers want personalised attention. Only this personalised service which goes above and beyond and, more importantly, is provided by friendly staff members will ensure that customers become fans for life – and infect others with their enthusiasm.

Those who manage their relationships properly will make sales: Service is the USP that really counts, and attitude, the cornerstone of customer loyalty. This lecture provides strategies and specific courses of action to build loyalty among your company’s customers in the long term and turn them into multipliers.


Target audience

This lecture is aimed at sales and marketing employees and managers, who are in direct contact with the customer or are responsible for customer loyalty. Since the focus of the lecture is on increasing sales and the customer-oriented approach, it is also suitable for entrepreneurs and managers looking to boost their sales or for those experiencing falling sales.



Carsten K. Rath shows you how to increase your sales by inspiring customers with a personalised service tailored to your customers needs.
Sign up for the lecture now


Other Service Lecture: