The secret of customer enthusiasm:
(Digital) service excellence is an attitude.


The principle of customer enthusiasm is radically changing with digitalisation. The demand for a relationship between you and your customers is increasing: Digital customers are always up to speed on their favourite brand’s latest developments. Carsten K. Rath presents innovative service ideas, tips and inspiration to enthuse and build loyalty among your company’s customers.

Lecture content

Customer service is more important than ever in the digital age. Why? Once everyone is digital, the relationship with the customer is the greatest opportunity to distinguish oneself from the competition.

Thus, the employees that deal with your customers carry a great responsibility for the future of your company. Their attitude determines your company’s public reputation. The difference between customer enthusiasm and customer dissatisfaction depends on the behaviour of your employees.

The service of the future must, of course, also be thought of digitally – while always keeping the customer’s needs in mind. Service is always personal! Customer enthusiasm needs enthusiastic service providers, who, particularly in this digital world, place people in the centre of their focus.

This lecture will turn managers and employees into customer satisfaction experts. Because maintaining relationships, person to person, has the greatest influence on brand value.

Your customers talk about your company. You decide how!


Target audience

The lecture is suitable for everyone in the company – employees and managers at all levels. Those with direct customer contact will benefit the most, since the focus of the lecture is on practical implementation in everyday life, for each individual customer interaction.



Carsten K. Rath lets you in on the secrets of customer enthusiasm in the digital age. Experience the power of enthusiasm yourselves and learn how to put the customer at the forefront of all decisions.

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