Everything. Is. Service.
And without service, everything is nothing.

 

Companies are becoming more and more similar, and products are now much the same. Your company, too, needs a new kind of unique selling feature! The secret of customer enthusiasm rests now on the human factor. In this lecture, Carsten K. Rath provides you with specific strategies, tips and courses of action for the number 1 unique new selling feature: Service Excellence.


Lecture content

Digitisation changes everything, and competition grows every day. The result: Customers can no longer be inspired the same way they were in the past. Even the best product and the most beautiful design are no longer enough.

Only through Service Excellence will a company become a favourite brand: Service is your best unique selling feature, both now and in the future.

The recipe for success of the digital age’s strongest brands is based on the amount of positive stories about the company. These stories are passed from mouth to mouth. And new customers are won through Service Excellence. Carsten K. Rath shows how great stories of Service Excellence come about and convert brands into favourite brands.

Success is always based on this question: What does my customer get from it? This lecture enables the audience to recognise the potential of their company to enthuse and transform every encounter with a customer into an inspiring moment of Service Excellence.

 

Target Audience

The lecture is aimed at entrepreneurs and managers from the first to third management levels, who want to fully prepare themselves and their company for digital competition, or even fight for the survival of their brand against new digital competition.

 

Result

This lecture enables the audience to recognise the potential of their company to enthuse and transform every encounter with a customer into a magical moment.

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